Telling a story with video to raise donations at scale

When the war in Ukraine began, the US-based Oxford Foundation Ukraine responded quickly by raising funds for humanitarian and medical aid. The organization needed a video to tell the story to corporate donors.

The right video can personalize the cause and connect a potential donor to the situation and outcomes. After developing the concept, we produced a fundraising video using clips from a variety of connections on the ground and open source video.

The team at Oxford Foundation Ukraine raised hundreds of thousands of dollars in short order.

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